Why did Coca-Cola Argentina needed AWS??
Brief Introduction to AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 175 fully featured services from data centers globally. Millions of customers including the fastest-growing startups, largest enterprises, and leading government agencies are using AWS to lower costs, become more agile, and innovate faster.
About Coca-Cola Argentina
Coca-Cola Argentina manufactures and distributes Coca-Cola and other soda products to millions of businesses and individuals across South America. It is one of the region’s largest Coca-Cola distributors, with 10 production plants and four bottling companies in Argentina.
Why Coca Cola Argentina needs AWS
For 75 years, Coca-Cola Argentina has distributed Coca-Cola and other soda products to millions of people across South America. One of the region’s largest Coca-Cola distributors, the company has 10 production plants and four bottling companies in Argentina.
To meet its goals of digitizing its business and to better serve traditional small neighborhood businesses, the company wanted to create a new application that improved its distribution efficiency.
“More than 75 percent of our sales are from small stores, and we wanted to find a better way to reach them without having to spend a lot of money on truck deliveries and keeping track of inventory for store managers,” says Alejandro Arauz, digital operations director for Coca-Cola Argentina and cofounder of Wabi. “We wanted to place inventory closer to consumers while also making ordering and delivery easier and faster.” To achieve these goals, the organization needed to accelerate its development timelines to bring a new application to market quickly.
“We didn’t want to rely on our on-premises infrastructure,” says Arauz. “We wanted more agility so we could create our own application without having to procure and manage resources.”
Delivering Products to Customers in Under 15 Minutes
With the Wabi mobile app, Coca-Cola Argentina offers a digital ordering experience that speeds order and delivery time. “Using Wabi on AWS, our customers can order products and have them delivered to their stores or homes in less than 15 minutes instead of hours,” says Arauz. “This helps us achieve our goal of improving distribution efficiency across Latin America. It also helps store owners manage inventory more easily.”
In addition, Coca-Cola Argentina reduces some operational costs because it is more efficient in meeting demand and can direct its delivery trucks to those points where the demand requires more product. “We are seeing cost savings by relying on the app instead of our trucks, and we also only pay for what we use on AWS,” says Arauz. “We’re growing and launching new features and applications, and that’s where we want to invest our resources.”
Benefits of AWS
- Delivers products in less than 15 minutes rather than hours
- Deploys software features in months instead of a year
- Enables consumer packaged goods companies to improve product distribution efficiency
AWS Services used by Coca Cola:
Amazon EC2
Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud. It is designed to make web-scale cloud computing easier for developers.
AWS Auto Scaling
AWS Auto Scaling monitors your applications and automatically adjusts capacity to maintain steady, predictable performance at the lowest possible cost. Using AWS Auto Scaling, it’s easy to setup application scaling for multiple resources across multiple services in minutes.
AWS CodeDeploy
AWS CodeDeploy is a fully managed deployment service that automates software deployments to a variety of compute services such as Amazon EC2, AWS Fargate, AWS Lambda, and your on-premises servers.
AWS CodePipeline
AWS CodePipeline is a fully managed continuous delivery service that helps you automate your release pipelines for fast and reliable application and infrastructure updates.
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